[video below]
Let’s start asking and let’s stop assuming. Ask people if they want your merchandise instead of falling victim to mass distribution.
Brands should give their promotional merchandise only to those who want it because it ensures that the merchandise is appreciated and valued by the recipients. This targeted approach not only fosters positive brand associations but also reduces waste by avoiding distribution to individuals who may discard or underutilize your merch. By prioritizing your recipients' preferences and interests, you can enhance the effectiveness of your promotional efforts and build stronger connections with your audience.
Oftentimes brands believe, “the more people, the better”. I understand the logic, however, it is simply not true. By giving your merch to someone who doesn’t consider it valuable, you decrease your return on investment, and it weakens brand loyalty.
There are a lot of ways to promote your business, but doing it from inside a trash can is not the ideal method.
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Relationships are fostered and maintained by those who have a genuine interest in your merch.
Providing your product to someone who promptly discards it not only diminishes your supply but also jeopardizes the opportunity to share it with those who will truly value and use it.
Additionally, avoiding an “everybody gets one” approach aligns with your sustainability goals by minimizing the environmental impact associated with unnecessary production and the disposal of promotional materials.
In sum, consideration before distribution has nothing but positive impacts on your business as well as our planet.
*video features Lindsey Coffey, Head of Community Engagment & Impact Awareness at EcoBranders
